The end of the financial year marks a busy period for most ecommerce and omni-channel retailers. As we emerge from this period, it’s important that small-medium businesses (SMEs) maintain momentum by taking the opportunity to forecast and prepare for the next sales peak.

While many SMEs may find themselves busy all year round, the non-peak period – now until the spring and summer sales season – is the best time to create or revisit your business strategy, particularly when it comes to inventory management, order fulfilment and delivery.

Here are a couple of ways retailers can take advantage of the downtime to get their ducks in a row and build a winning strategy, to ultimately keep customers, attract new ones and drive sales.