How eStore builds custom fulfilment solutions around the unique needs of iconic brands

Some products need more than a standard warehouse can offer. Here's a look inside the custom solutions eStore has built, from handling and storage through to the customer's doorstep.

There are questions every brand should ask a 3PL: How fast can you ship it? How accurate is your pick rate? What's the true cost to fulfil an order? They're the right questions, but for a lot of brands, they're not the only ones that matter.

For brands with a standard to protect, the fulfilment operation isn't just a logistics function. It's the last moment of truth before a product reaches a customer. Whether an item arrives presentation-ready. Whether the packaging communicates the same care that went into the product itself. Whether the contents are sorted, verified and correct before they ever leave the warehouse. 

These standards don't fit neatly into a standard 3PL agreement, and most 3PLs aren't equipped to accommodate them. The gap between what a brand needs and what a conventional warehouse offers is where product integrity gets lost, and where customer experience quietly erodes. That gap is exactly what eStore’s custom solutions exist to close.

Why eStore can do what most 3PLs can't

When a brand comes to us with a non-standard requirement, we don't route it to a generic process. We start by understanding the product, the customer expectation, and the brand standard that needs to be maintained. Then we build a workflow around that, using our own people, our own warehousing infrastructure, and our proprietary technology stack. Because we don't outsource, we maintain direct control over every custom service we offer, which is what makes it possible to deliver them so consistently at scale.

Critically, custom doesn't have to mean expensive. Our scale and automation allow us to build tailored solutions that are operationally efficient, finding ways to protect your brand standard without it showing up as a line item that erodes your margin.

Here are some examples from our customers.

The apparel brand that needed every garment steamed before it shipped

A fashion brand came to us with a non-negotiable: garments arriving from their supplier were creased from transit and individual wrapping, and needed to be presentation-ready before leaving our warehouse. We built a dedicated workflow into their fulfilment process; each item is unwrapped, steamed, folded together with its accompanying pieces, and repackaged into branded bags before being parcelled for dispatch. Every order arrives exactly as the brand intended. Wrinkle-free. Considered.

The outdoor brand whose products couldn't be stored folded

Neoprene is unforgiving when it comes to long-term storage. Folded or compressed for weeks, it develops permanent creases, loses flexibility, and can crack along fold lines. For one of our outdoor apparel partners, that meant products leaving our facility in worse condition than they arrived. We introduced hanging storage across their entire inventory; every suit stored vertically, exactly as the manufacturer intended. The product reaches the customer ready to wear, not recover from.

The luxury fashion brand where packaging was part of the purchase

When a customer spends meaningfully on a luxury garment, the experience of receiving it has to match. For one of our high-end fashion partners, every order is tissue-wrapped with protective infills to guard the fabric in transit, finished to a presentation standard that reflects the boutique they bought from. The packaging is a deliberate brand signal that the care taken in designing the product extends all the way to the customer's door. We built that standard into their fulfilment specification and delivered it consistently across every order.

Why most 3PLs can’t do custom solutions

Standard fulfilment operations are optimised for throughput. The fastest path through a warehouse is a uniform one: same process, same packaging, same outcome regardless of what's inside the box. Custom services interrupt that logic. They require additional stations, trained staff, product-specific workflows, and the kind of operational flexibility that isn't easy to build at scale.

"That's precisely why most 3PLs don't offer them, and why brands with these requirements often find themselves compromising: accepting a fulfilment standard that doesn't match their brand, or shouldering the cost and complexity of managing it in-house. The question worth asking any 3PL is not just whether they can process your volume. It's whether they understand what your product needs when it leaves the warehouse," said Leigh Williams, Founder & MD at eStore Logistics.

3PL solutions built around your requirements, not ours

Every custom solution we build starts with a conversation. If your products have requirements your current 3PL isn't meeting, whether that's handling, presentation, inbound sorting, or packaging, we'd welcome the opportunity to show you what's possible. And because our custom services are built on our own infrastructure and people, we can find ways to deliver them at a cost that works for your business, not just ours.